Wednesday, October 17, 2007

Good Art Direction/Bad Design

I ran across this final ad we shot in the current issue of Time. Boy there is alot going on in the page. Is it just me or is that chocolate bar as big as her head?


Sherman said...

I agree. It doesn't look right. Can't imagine this woman about to go out or coming home wearing a slinky black dress, looking lovely and chomping away at a huge candy bar.
Is the candy bar in her hands really necessary to get the point across?

sivadreh said...

I have a feeling that I am one of the people this ad is trying to target. Here are my qualifications:
I'm in my late twenties.
I own little black dresses.
I like being barefoot, especially outdoors.
I appreciate modern furniture design (and balconies).
I adore the city.
I'm a night owl.
I love chocolate.
I like to keep up with current affairs (an occasional TIME reader).

That said, I also happen to be a graphic designer who appreciates good photography. {Thus, the reading of your blog.} It is my personal/professional opinion that this ad downright sucks. In addition to the lack of believability, the copy is awful. Then there are the floating candy bars that glow like a swarm of radioactive fireflies. Sad. I'm sorry you didn't have a better designer downstream.