Sunday, October 28, 2007

Ad in NY Times Magazine

My youngest kid is almost 4 now so I have time to read the Sunday NYTimes. I came across this ad we shot last year this morning in the magazine.

This campaign was one of the rare times in my career that an agency ( Firewood SF) came to me without a concept and actually involved me early in the process of coming up with an approach. We spent a few weeks brainstorming (Just like on that old show 30 something) and settled on this idea of hiring dancers as models and having Shannon Amos build the sets.

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