We shot this woman for Busines Week and it was a pretty cool experience. She runs a small business and was excited to be photogphed. She was willing to meet us at dawn and give us as much time as we wanted.
Ussually after way too many emails back and forth betwen the magazine, the PR firm, and myself an amount of time the CEO will be in front of the camera is agreed upon. It ussually is in the range of 10-15 minutes. Invariably after 5 or 6 minutes the PR flack starts looking at his/her watch and asks if I am done yet.
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