Tuesday, October 30, 2007
Sunday, October 28, 2007
Here is a tearsheet from a recent Business Week shoot . Photo Nerds will recognize the use of the Eric Ogden inspired Fresnel Light .
Modernista! did the redesign of the magazine. I know it is sacrilegious for a photographer to say but seems a little light on the type treatment.
My youngest kid is almost 4 now so I have time to read the Sunday NYTimes. I came across this ad we shot last year this morning in the magazine.
This campaign was one of the rare times in my career that an agency ( Firewood SF) came to me without a concept and actually involved me early in the process of coming up with an approach. We spent a few weeks brainstorming (Just like on that old show 30 something) and settled on this idea of hiring dancers as models and having Shannon Amos build the sets.
Saturday, October 20, 2007
At-Edge came in the mail yesterday. I started shooting my family with an 8x10 camera this summer and these are a couple of the first succcesful images. I have tried to photograph them in the last couple weeks but everytime I bring out the big camera the kids run away screaming.
Wednesday, October 17, 2007
Friday, October 12, 2007
Monday, October 1, 2007
Here is the image I used in archive this month. I feel like it is a pretty good commercial image but does not fit in well with the rest of the copy stand series. I wanted to capture the chaos of the street and this is pretty orderly.
Richard Avedon said;
"A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is not longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth."
I shot this guy for a magazine last week and not sure if he is going to like it. He does not look particularly heroic nor am I sure the editor will run it. It is a lie and it is the truth. It is the truth in that it happened and it is a lie because I am not sure if it is a true represnatation of the subjects chararcter.